Professional Summary

About

I have over 9 years of experience in creating digital products and 4 years as a team lead and design team manager. I focus on business needs within the frameworks of HCD and Design Thinking. I concentrate on solutions which impact can be measured. I propose hypotheses along with a testing plan.

I am deadline-oriented, with a focus on strategic and tactical PLCM planning. I establish transparent communication relationships among design process participants, fostering product development synergy. I’ve received 100% positive feedback from clients and colleagues I have worked with.

Achievements

• Optimization of the conversion funnel from 42.7% to 71.8%, with subsequent growth in MAU (2024)

• Expansion of the product from North American to South American countries with subsequent acquisition of usage rights by a state competitor (2023)

• Building an effective team from 2 to 8 designers with growth from mid to senior level within 6 months (2022)

• Optimizing ToT by 44% for HR teams in performance management (2021)

• I was involved in 7 projects over 2 years while working at a service company with a CSAT of 98 (2020)

• Winning a hackathon with a SaaS B2C product (2019)

Work Experience

Senior Product Designer

Freelance Product Designer

CONCEPT322  •  May 2022 – Jun 2024

Project Leadership and Client Engagement:

• Led 11 design projects, mainly for USA and Canadian small and medium-sized businesses, aligning with client visions and objectives, navigating diverse industry requirements.
• Pioneered remote collaboration techniques, overcoming geographical barriers and enhancing client interaction and satisfaction.

Design Innovation and Strategy:

• Implemented innovative methodologies for user-focused product designs, resulting in increasing client retention and a constant improvement in user engagement metrics.
• Introduced sustainable design principles, contributing to eco-friendly product development and attracting environmentally conscious clients.

Research and Analysis:

• Conducted detailed market/user research, using insights for tailored design solutions. The user-centric research resulted in between 36-42% increase in product usability scores, demonstrating a strong alignment with end-user preferences and needs.
• Analyzed user behavior data to predict emerging trends, integrating findings into future-proof design strategies.

Cross-Functional Collaboration:

• Fostered strong partnerships across design, development, and marketing teams, enhancing product development and fostering a culture of creativity and innovation.
• Collaborated with data analysts to validate design decisions, ensuring data-driven and impactful product features.
• Championed a collaborative environment that encouraged idea-sharing and collective problem-solving, leading to innovative design solutions.

Feedback Implementation:

• Utilized iterative design with user and client feedback for continuous product enhancement. Established strong client communication and feedback channels.
• Developed a systematic approach for incorporating feedback, streamlining the iteration process for efficiency.
• Pioneered a feedback-centric culture, where client and user inputs were integral to the design process, resulting in higher satisfaction rates and repeat business.

Design Team Lead

DASHDEVS  •  Jun 2022 – Jul 2023

Team Development and Team Management:

• Staff Expansion & Strategic Growth
  Successfully expanded the team, strategically aligning recruitment efforts with project demands, resulting in a 250% increase in team size from 2 to 7 designers in 6 months and skillful onboarding of 5 new members to commercial projects.
• Candidate Screening and Interviews
  Implemented robust screening processes where only 2 candidates out of 10 met skill expectations with project requirements, conducting thorough 12 interviews in 6 months, leading to a 100% increase in successful hires and aligning members’ skills with team development requirements.
• Mentoring and Quality Control
  Provided mentorship, setting tasks, ensuring high-quality deliverables, and guiding team members, resulting in a CSAT score equaled between 72 to 88 with positive progression each quartal and an NPS score equaled between 8 and 9 every 6 months.

Onboarding and Personal Development:

• Comprehensive Onboarding
  Created a comprehensive onboarding process, ensuring new hires acclimated smoothly, resulting in elevated comfort levels among team members.
• Skill Assessment and Matrix
  Conducted thorough skill assessments, developed a comprehensive skill matrix, and aligned individual competencies with project requirements for effective task allocation and skill enhancement.
• PDP Implementation
  Led the creation of Personal Development Plans, collecting input data, developing plans, and ensuring successful plan adjustments and implementations, resulting in the effort led to significant progress within the team: two designers moved up from mid-level to senior roles in 9 months, and three junior designers stepped up to mid-level positions in 6 months.
• Design Competencies & Performance Review
  Established design competencies and conducted regular performance reviews to foster continuous improvement and maintain high-quality design standards within the team. This resulted in OKRs’ completion rate increasing to 78% in the first 6 months.

Client Interaction and Project Management:

• Resource Allocation & Risk Management
  Effectively managed resource allocation, minimized burnout by regular 1-on-1 meetings, interviews, and level of satisfaction, mitigated risks by problem-solving workshops, resulting in optimized project productivity up to 25% by average team task completion rate on quarter.
• Presales and Client Collaboration
  Contributed to company development through pre-sales activities, selling targeted design processes, and conducting client interviews, involving 5 new commercial projects within 10 months and 2 returned in the next 6 months.

Design Process Optimization and Leadership:

• Enhanced Design Processes
  Streamlined team processes, including onboarding by transparent policies, project initiation by clear design documentation, and design education, which strengthened professional skills and an ecological team atmosphere with a 22% reduction in turnaround time for project kick-offs.
• Resource Management Excellence
  Strategically balanced workloads, resulting in an 18% increase in project output based on time on task and a 15% decrease in employee burnout instances based on employees’ interviews. Implemented 1-on-1 sessions and strategic scale thinking, fostering a 34% rise in team satisfaction by eNPS and a 15% improvement in career growth initiatives based on evaluation sessions.

Lead Product Designer

ALTEXSOFT  •  Jan 2020 – Dec 2022

Project Management and Domain Expertise:

• Successfully managed and delivered over 7 diverse SaaS/SaaP projects across B2B and B2C segments.
• I gained expertise in various domains, including finance technologies, security, geolocation, resource procurement, performance management, customer resource management, and cargo transportation.
• Achieved a remarkable 100% CSAT score as validated by client surveys conducted during and post-project completion.

Research and Analysis:

• Conducted in-depth domain and user research, identifying key user needs and market trends given the circumstances of each project.
• Performed requirements gathering, user interviews, and benchmarking analysis, leading to metrics-driven hypotheses precisely aligned with business objectives and user needs.
• Leveraged data-driven approaches for insights, leading to an average increase in user engagement/satisfaction.

Design Methodology and UI Development:

• Applied various design methodologies and frameworks such as User-Centered Design, Design Thinking, Double Diamond, Lean and Agile UX, Information Architecture, etc. to enhance user experience.
• Implemented User Interface development practices, contributing to an improvement in user interface efficiency and accessibility.
• Developed and implemented a sophisticated UI design system tailored to handle complex digital environments and scalable for future growth.
• Established a robust library of reusable UI components and patterns, ensuring consistency and efficiency across all design projects.
• Developed and maintained a knowledge base, including design guidelines and best practices, making it accessible to all team members for continuous learning.
• Organized hands-on training sessions on the company’s design methodologies and UI development practices, leading to faster integration of new designers and speeding up the design processes.

Hypothesis Testing and Performance Metrics:

• Executed comprehensive usability evaluations, including UX audits, A/B testing, surveys, and user interviews, resulting in targeted data-driven product development strategies.
• Developed and analyzed KPIs and analytics, increasing CSAT, CLTV, TPI, NPS, SUS Score, and Covertion Rare.

Lead Product Designer

VALOR SOFTWARE  •  Nov 2018 – Jan 2020

Leadership and Team Management:

• Led a team of 3 designers in the Human Resource Management domain, creating a CRM system fostering a collaborative and productive work environment.
• Successfully mentored middle-level designers, facilitating their professional growth and enhancing team performance.

Strategic Design and Research:

• Conducted extensive market research to identify trends and opportunities in the Human Resource Management sector.
• Involved in pre-sales pitches, contributing to client retention by developing innovative and high-impact product features.

User Experience and User Interface Design:

• Played a key role in shaping the Information Architecture, leading to an improved user journey and increased user engagement.
• Spearheaded usability testing and user research initiatives, resulting in data-driven design decisions that enhanced overall user experience.
• Led the UI design alining with accessibility requirements for web and mobile platforms, achieving a balance between aesthetics and functionality.
• Implemented modern design principles, contributing to an 88 CSAT score, 78 SUS score, and 72 NPS in the first year of the improvement phase.

Product Designer

INSART  •  Oct 2016 – Sep 2017

Design and Research:

• Led the product design role for the Personal Security domain project, enhancing user interface effectiveness and aesthetic appeal.
• Conducted in-depth market and user research, resulting in valuable insights that directly improved the design quality based on design and business metrics.

Accessibility and Usability Testing:

• Led accessibility testing efforts, ensuring that designs were inclusive and accessible to a broader range of users.
• Conducted usability testing sessions, gathering actionable feedback that led to significant improvements in user experience.

Team Collaboration and Client Interaction:

• Collaborated closely with cross-functional teams, ensuring seamless design integration with development and marketing efforts.
• Maintained effective communication with clients, aligned design objectives with their business goals, and received commendable feedback for teamwork and project handling.

Product Designer

QUBSTUDIO  •  May 2015 – Oct 2016

Design and Research:

• Led the product design role for the Personal Security domain project, enhancing user interface effectiveness and aesthetic appeal.
• Conducted in-depth market and user research, resulting in valuable insights that directly improved the design quality based on design and business metrics.

Accessibility and Usability Testing:

• Led accessibility testing efforts, ensuring that designs were inclusive and accessible to a broader range of users.
• Conducted usability testing sessions, gathering actionable feedback that led to significant improvements in user experience.

Team Collaboration and Client Interaction:

• Collaborated closely with cross-functional teams, ensuring seamless design integration with development and marketing efforts.
• Maintained effective communication with clients, aligned design objectives with their business goals, and received commendable feedback for teamwork and project handling.